{"id":42906,"date":"2024-11-28T12:18:45","date_gmt":"2024-11-28T11:18:45","guid":{"rendered":"https:\/\/madeinzaragoza.es\/blog\/?p=42906"},"modified":"2026-01-20T22:22:49","modified_gmt":"2026-01-20T21:22:49","slug":"miz-lab-9-asesoria-en-diseno-para-ebanisteria-hnos-blasco","status":"publish","type":"post","link":"https:\/\/madeinzaragoza.es\/blog\/miz-lab-9-asesoria-en-diseno-para-ebanisteria-hnos-blasco\/","title":{"rendered":"MIZ-Lab 9: Asesor\u00eda en dise\u00f1o para Ebanister\u00eda Hnos. Blasco"},"content":{"rendered":"\n

Un a\u00f1o m\u00e1s retomamos las asesor\u00edas del MIZ-Lab para, con la experiencia y el trabajo de 3 asesores en 3 diferentes campos, ayudar a mejorar la estrategia comercial, la visibilidad online y la imagen espacial y gr\u00e1fica de un comercio de Zaragoza.<\/p>\n\n\n\n

Este a\u00f1o los elegidos, por sus caracter\u00edsticas y condiciones, han sido los ebanistas Blasco, dos hermanos del barrio de las Delicias que son segunda generaci\u00f3n de ebanistas. <\/p>\n\n\n\n

<\/p>\n\n\n\n

<\/figure>\n\n\n\n

<\/p>\n\n\n\n

Tras reunirnos con ellos en su local de trabajo, vimos que la necesidad m\u00e1s apremiante desde nuestro enfoque en el campo de dise\u00f1o, no es tanto el espacio f\u00edsico, puesto que no es un espacio abierto al p\u00fablico, es un taller en el que ellos trabajan y fabrican sus muebles y posteriormente instalan en las viviendas de sus clientes; sino como el dise\u00f1o en lo que a imagen corporativa se trata<\/strong>.<\/p>\n\n\n\n

Este negocio carece de una imagen gr\u00e1fica que lo haga distintivo, tienen hasta 5 logotipos diferentes que usan indiscriminadamente en tarjetas, facturas, Facebook, r\u00f3tulo… Y es ah\u00ed dondo en este MIZ-Lab vamos a hacer hincapi\u00e9, en la importacia que todo negocio tiene de contar con una imagen corporativa que lo defina, diferencie y represente<\/strong> respecto a la competencia y al mercado.<\/p>\n\n\n\n

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Diferentes logotipos usados en la actualidad<\/em><\/figcaption><\/figure>\n<\/figure>\n\n\n\n

<\/p>\n\n\n\n

As\u00ed pues, nuestra labor con los hermanos Blasco va a comenzar haciendo una labor de estudio de mercado, visualizando im\u00e1genes corporativas que usan comercios similares y empezando a plantear dise\u00f1os, tipograf\u00edas y paleta de colores que pueden encajar con el tipo de negocio que son.<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Un a\u00f1o m\u00e1s retomamos las asesor\u00edas del MIZ-Lab para, con la experiencia y el trabajo de 3 asesores en 3 diferentes campos, ayudar a mejorar la estrategia comercial, la visibilidad online y la imagen espacial y gr\u00e1fica de un comercio de Zaragoza. Este a\u00f1o los elegidos, por sus caracter\u00edsticas y condiciones, han sido los ebanistas … Continuar leyendo \u00abMIZ-Lab 9: Asesor\u00eda en dise\u00f1o para Ebanister\u00eda Hnos. Blasco\u00bb<\/span><\/a><\/p>\n","protected":false},"author":49,"featured_media":42907,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1554],"tags":[1823,1614,2836],"yoast_head":"\nMIZ-Lab 9: Asesor\u00eda en dise\u00f1o para Ebanister\u00eda Hnos. 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