{"id":2439,"date":"2012-10-09T23:01:57","date_gmt":"2012-10-09T22:01:57","guid":{"rendered":"http:\/\/madeinzaragoza.es\/blog\/?p=2439"},"modified":"2012-10-10T10:19:58","modified_gmt":"2012-10-10T09:19:58","slug":"newism-el-culto-absoluto-a-lo-nuevo","status":"publish","type":"post","link":"https:\/\/madeinzaragoza.es\/blog\/newism-el-culto-absoluto-a-lo-nuevo\/","title":{"rendered":"Newism, el culto absoluto a lo nuevo"},"content":{"rendered":"<p><a href=\"http:\/\/madeinzaragoza.es\/blog\/wp-content\/uploads\/2012\/10\/placica.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/madeinzaragoza.es\/blog\/wp-content\/uploads\/2012\/10\/placica.jpg\" alt=\"\" width=\"499\" height=\"320\" \/><\/a><\/p>\n<p>Que lo nuevo est\u00e1 de moda suena a afirmaci\u00f3n de Perogrullo. Pero cuando la propia novedad se convierte en una tendencia de consumo, la cosa cambia.<\/p>\n<p><strong>Llega el Newism, o lo que es lo mismo, el culto a lo nuevo<\/strong>. Esta tendencia en el consumo, se ha ido perfilando dentro de quienes han nacido en la \u00e9poca de la econom\u00eda de la expectaci\u00f3n, asociando siempre con algo positivo la novedad.<\/p>\n<p>El verdadero motor de esta tendencia es la inmediatez que provoca el mundo on-line. El ritmo cada d\u00eda m\u00e1s veloz de la informaci\u00f3n, la exaltaci\u00f3n y la atenci\u00f3n, es lo que provoca este culto por la novedad, por el entusiasmo en si mismo.<\/p>\n<p>La necesidad de conseguir status stories que poder exponer como parte de su identidad social online, es lo que hace que los newism se atiborren de nuevas experiencias, con las que consiguen el tan valorado status stream, que les proporciona prestigio dentro de su entorno social.<\/p>\n<p><strong>Este perfil de consumidor es el perfecto para marcas, consolidadas o no, que basan su modelo de negocio en la econom\u00eda creativa, ya que la estrategia clave para conseguir a este nuevo publico es captar su atenci\u00f3n.<\/strong><\/p>\n<p>En Zaragoza, ya se lleva un tiempo apostando por la captaci\u00f3n de este nuevo tipo de consumidor, a trav\u00e9s de eventos creativos como <strong>Urban Picnic, La Placica Vintage, CierzoLand<\/strong>, o la recientemente creada red de econom\u00eda creativa, <a href=\"http:\/\/madeinzaragoza.es\/blog\/\">Made in Zaragoza<\/a>. El objetivo es que la gente se convenza de que lo nuevo, ya no s\u00f3lo no da miedo, sino que adem\u00e1s vende.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Que lo nuevo est\u00e1 de moda suena a afirmaci\u00f3n de Perogrullo. Pero cuando la propia novedad se convierte en una tendencia de consumo, la cosa cambia. Llega el Newism, o lo que es lo mismo, el culto a lo nuevo. Esta tendencia en el consumo, se ha ido perfilando dentro de quienes han nacido en &hellip; <a href=\"https:\/\/madeinzaragoza.es\/blog\/newism-el-culto-absoluto-a-lo-nuevo\/\" class=\"more-link\">Continuar leyendo<span class=\"screen-reader-text\"> \u00abNewism, el culto absoluto a lo nuevo\u00bb<\/span><\/a><\/p>\n","protected":false},"author":22,"featured_media":2440,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.7.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Newism, el culto absoluto a lo nuevo - Made in Zaragoza<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/madeinzaragoza.es\/blog\/newism-el-culto-absoluto-a-lo-nuevo\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Newism, el culto absoluto a lo nuevo - Made in Zaragoza\" \/>\n<meta property=\"og:description\" content=\"Que lo nuevo est\u00e1 de moda suena a afirmaci\u00f3n de Perogrullo. Pero cuando la propia novedad se convierte en una tendencia de consumo, la cosa cambia. Llega el Newism, o lo que es lo mismo, el culto a lo nuevo. Esta tendencia en el consumo, se ha ido perfilando dentro de quienes han nacido en &hellip; Continuar leyendo &quot;Newism, el culto absoluto a lo nuevo&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/madeinzaragoza.es\/blog\/newism-el-culto-absoluto-a-lo-nuevo\/\" \/>\n<meta property=\"og:site_name\" content=\"Made in Zaragoza\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/madeinzaragoza.es\/\" \/>\n<meta property=\"article:author\" content=\"LasArmasZAC\" \/>\n<meta property=\"article:published_time\" content=\"2012-10-09T22:01:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2012-10-10T09:19:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/madeinzaragoza.es\/blog\/wp-content\/uploads\/2012\/10\/placica.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"780\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"MadeinZGZ\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:creator\" content=\"@madeinzaragoza\" \/>\n<meta name=\"twitter:site\" content=\"@madeinzaragoza\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"MadeinZGZ\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/madeinzaragoza.es\/blog\/newism-el-culto-absoluto-a-lo-nuevo\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/madeinzaragoza.es\/blog\/newism-el-culto-absoluto-a-lo-nuevo\/\"},\"author\":{\"name\":\"MadeinZGZ\",\"@id\":\"https:\/\/madeinzaragoza.es\/blog\/#\/schema\/person\/59f4073cf7e7bc2b2f33b48241478a32\"},\"headline\":\"Newism, el culto absoluto a lo nuevo\",\"datePublished\":\"2012-10-09T22:01:57+00:00\",\"dateModified\":\"2012-10-10T09:19:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/madeinzaragoza.es\/blog\/newism-el-culto-absoluto-a-lo-nuevo\/\"},\"wordCount\":280,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/madeinzaragoza.es\/blog\/#organization\"},\"articleSection\":[\"Tendencias\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/madeinzaragoza.es\/blog\/newism-el-culto-absoluto-a-lo-nuevo\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/madeinzaragoza.es\/blog\/newism-el-culto-absoluto-a-lo-nuevo\/\",\"url\":\"https:\/\/madeinzaragoza.es\/blog\/newism-el-culto-absoluto-a-lo-nuevo\/\",\"name\":\"Newism, el culto absoluto a lo nuevo - 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