{"id":3867,"date":"2013-01-30T18:31:21","date_gmt":"2013-01-30T17:31:21","guid":{"rendered":"http:\/\/madeinzaragoza.es\/blog\/?p=3867"},"modified":"2013-01-30T21:54:59","modified_gmt":"2013-01-30T20:54:59","slug":"hecho-en-zaragoza","status":"publish","type":"post","link":"http:\/\/madeinzaragoza.es\/blog\/hecho-en-zaragoza\/","title":{"rendered":"Hecho en Zaragoza"},"content":{"rendered":"<p style=\"text-align: center;\"><a href=\"http:\/\/madeinzaragoza.es\/blog\/wp-content\/uploads\/2013\/01\/Hecho-en-Zaragoza-copia.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter  wp-image-3868\" src=\"http:\/\/madeinzaragoza.es\/blog\/wp-content\/uploads\/2013\/01\/Hecho-en-Zaragoza-copia-1024x668.jpg\" alt=\"\" width=\"614\" height=\"401\" srcset=\"http:\/\/madeinzaragoza.es\/blog\/wp-content\/uploads\/2013\/01\/Hecho-en-Zaragoza-copia-1024x668.jpg 1024w, http:\/\/madeinzaragoza.es\/blog\/wp-content\/uploads\/2013\/01\/Hecho-en-Zaragoza-copia-300x195.jpg 300w, http:\/\/madeinzaragoza.es\/blog\/wp-content\/uploads\/2013\/01\/Hecho-en-Zaragoza-copia-105x70.jpg 105w, http:\/\/madeinzaragoza.es\/blog\/wp-content\/uploads\/2013\/01\/Hecho-en-Zaragoza-copia-625x407.jpg 625w, http:\/\/madeinzaragoza.es\/blog\/wp-content\/uploads\/2013\/01\/Hecho-en-Zaragoza-copia-180x117.jpg 180w, http:\/\/madeinzaragoza.es\/blog\/wp-content\/uploads\/2013\/01\/Hecho-en-Zaragoza-copia-960x626.jpg 960w, http:\/\/madeinzaragoza.es\/blog\/wp-content\/uploads\/2013\/01\/Hecho-en-Zaragoza-copia-350x228.jpg 350w, http:\/\/madeinzaragoza.es\/blog\/wp-content\/uploads\/2013\/01\/Hecho-en-Zaragoza-copia.jpg 1200w\" sizes=\"(max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 984px) 61vw, (max-width: 1362px) 45vw, 600px\" \/><\/a><\/p>\n<p>Qui\u00e9n conoce mejor su mercado que quien conoce a sus clientes. Este es uno de los pilares fundamentales en el que se basa una de las tendencias que <a href=\"http:\/\/www.trendwatching.com\/\">Trendwatching<\/a> preve para este 2013: <strong>Again Made Here,<\/strong> o lo que es lo mismo, <strong>Hecho Aqu\u00ed de Nuevo<\/strong>.<\/p>\n<p>Parad\u00f3jicamente, en la era de la tecnolog\u00eda, las redes sociales y el e-market, los consumidores vuelven la vista a los comercios y negocios de su entorno m\u00e1s cercano; los de toda la vida.<\/p>\n<p>Esta preferencia por lo hecho \u201cen casa\u201d y comprado cerca, corresponde a una nueva forma de percibir la econom\u00eda, siendo necesario que \u00e9sta sea tangible y se pueda personificar.<\/p>\n<p>Conocida tambi\u00e9n como <strong>Localism<\/strong> o <strong>Econom\u00eda de Proximidad<\/strong>, surge como respuesta de los consumidores a los excesos que la econom\u00eda globalizada ha realizado sobre los individuos a nivel mundial. El rechazo a las grandes superficies en beneficio de los peque\u00f1os comercios situados en los cascos de las ciudades, o saber qui\u00e9n y c\u00f3mo ha fabricado el producto que vamos a consumir, son algunas de las principales caracter\u00edsticas de esta tendencia que viene pisando fuerte.<\/p>\n<p>La sensibilizaci\u00f3n de la gente hacia ese tema, junto con la crisis econ\u00f3mica actual, ha hecho que cada d\u00eda se comience m\u00e1s a ver este tipo de comportamiento en los consumidores de nuestro entorno m\u00e1s cercano.<\/p>\n<p><strong>El comercio de proximidad es sin duda la forma m\u00e1s inteligente de comprar<\/strong>, ya que, aparte de notarse en el bolsillo, se contribuye a la consolidaci\u00f3n de una econom\u00eda local sostenible.<\/p>\n<p>Que esta tendencia se convierta en una moda y que, posteriormente, esa moda se convierta en un h\u00e1bito generalizado, <strong>depende de nosotros<\/strong>.<\/p>\n<p>Bicicletas, ropa, objetos de decoraci\u00f3n, dise\u00f1o de todo tipo, fotograf\u00eda, tatuajes\u2026 Pocas cosas se prestan a ser llevadas con tanto orgullo como algo que sabes que ha sido creado en tu ciudad, <strong>hecho en Zaragoza<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Qui\u00e9n conoce mejor su mercado que quien conoce a sus clientes. Este es uno de los pilares fundamentales en el que se basa una de las tendencias que Trendwatching preve para este 2013: Again Made Here, o lo que es lo mismo, Hecho Aqu\u00ed de Nuevo. Parad\u00f3jicamente, en la era de la tecnolog\u00eda, las redes &hellip; <a href=\"http:\/\/madeinzaragoza.es\/blog\/hecho-en-zaragoza\/\" class=\"more-link\">Continuar leyendo<span class=\"screen-reader-text\"> \u00abHecho en Zaragoza\u00bb<\/span><\/a><\/p>\n","protected":false},"author":22,"featured_media":3868,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[532,533],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.7.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Hecho en Zaragoza - Made in Zaragoza<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/madeinzaragoza.es\/blog\/hecho-en-zaragoza\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hecho en Zaragoza - Made in Zaragoza\" \/>\n<meta property=\"og:description\" content=\"Qui\u00e9n conoce mejor su mercado que quien conoce a sus clientes. Este es uno de los pilares fundamentales en el que se basa una de las tendencias que Trendwatching preve para este 2013: Again Made Here, o lo que es lo mismo, Hecho Aqu\u00ed de Nuevo. Parad\u00f3jicamente, en la era de la tecnolog\u00eda, las redes &hellip; Continuar leyendo &quot;Hecho en Zaragoza&quot;\" \/>\n<meta property=\"og:url\" content=\"http:\/\/madeinzaragoza.es\/blog\/hecho-en-zaragoza\/\" \/>\n<meta property=\"og:site_name\" content=\"Made in Zaragoza\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/madeinzaragoza.es\/\" \/>\n<meta property=\"article:author\" content=\"LasArmasZAC\" \/>\n<meta property=\"article:published_time\" content=\"2013-01-30T17:31:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2013-01-30T20:54:59+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/madeinzaragoza.es\/blog\/wp-content\/uploads\/2013\/01\/Hecho-en-Zaragoza-copia.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"783\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"MadeinZGZ\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:creator\" content=\"@madeinzaragoza\" \/>\n<meta name=\"twitter:site\" content=\"@madeinzaragoza\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"MadeinZGZ\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"http:\/\/madeinzaragoza.es\/blog\/hecho-en-zaragoza\/#article\",\"isPartOf\":{\"@id\":\"http:\/\/madeinzaragoza.es\/blog\/hecho-en-zaragoza\/\"},\"author\":{\"name\":\"MadeinZGZ\",\"@id\":\"https:\/\/madeinzaragoza.es\/blog\/#\/schema\/person\/59f4073cf7e7bc2b2f33b48241478a32\"},\"headline\":\"Hecho en Zaragoza\",\"datePublished\":\"2013-01-30T17:31:21+00:00\",\"dateModified\":\"2013-01-30T20:54:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"http:\/\/madeinzaragoza.es\/blog\/hecho-en-zaragoza\/\"},\"wordCount\":332,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\/\/madeinzaragoza.es\/blog\/#organization\"},\"keywords\":[\"Comercio Local\",\"Econom\u00eda de proximidad\"],\"articleSection\":[\"Tendencias\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"http:\/\/madeinzaragoza.es\/blog\/hecho-en-zaragoza\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"http:\/\/madeinzaragoza.es\/blog\/hecho-en-zaragoza\/\",\"url\":\"http:\/\/madeinzaragoza.es\/blog\/hecho-en-zaragoza\/\",\"name\":\"Hecho en Zaragoza - 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